You sent a great proposal. It's been 3 days. Silence. Now what? The follow-up is where most deals are actually won — or lost. Here's how to do it without feeling sleazy.
The Timeline
24 hours: "Hi [name], just confirming you received the proposal. Happy to jump on a quick call if you have any questions."
3 days: "Hi [name], following up on the proposal for [project]. I've had strong interest this month and want to make sure I can reserve the timeline for you."
7 days: "Hi [name], I wanted to check in one last time. If the timing isn't right, totally understand — just let me know either way so I can plan my schedule."
14+ days: Move on. Don't chase. They'll come back if interested.
Know When They've Opened It
GetProposalFlow tracks when a client views your proposal. If they opened it 3 times but haven't responded, they're interested but need a nudge. If they never opened it, your follow-up should focus on getting them to read it — not on closing.
Add Value in Every Follow-Up
Don't just say "checking in." Each follow-up should add something new: a relevant case study, an article about their industry, a small bonus you'd include. Make opening your email worthwhile.
The "Soft Close" Email
After 7 days with no response, try: "If priorities have shifted, I completely understand. Would it be helpful if I put together a smaller-scope option?" This gives them an easy way to re-engage without committing to the full project.
Automate the Process
Set calendar reminders for follow-ups. Better yet, use a tool that sends notifications when proposals are viewed so you can follow up at exactly the right moment — when the client is actively looking at your proposal.